Why Are More Men Booking Face & Body Aesthetics?

Many men believe that face aesthetics and body treatments won't benefit them. However, a recent poll (2021) 43% of British men were thinking about non surgical aesthetic treatments on a regular schedule.

So, how have UK men warmed up to aesthetics for face and body?

1. Men are looking at themselves more

Most of these respondents say that the increase in working from home and being on video calls a lot more has spurred them to investigate non invasive face aesthetics like anti wrinkle injections and dermal fillers around the jawline and in the chin. Men are becoming more aware of the signs of ageing too which has led to an increase in self awareness about their appearance.

We treat a lot of men of all ages and among our male clients there are commonly favourite aesthetics treatments:

• Anti Wrinkle Injections

• Permanent Hair Removal

• Dermal Fillers (jaw and chin)

• HIFU for under the chin and jawline jowls)

• Fat Freezing (moobs and hips mostly)

Younger males - under 40 - are also booking in for stomach and hips fat freezing and HIFU for the jawline. These aesthetics treatments appeal as there is no pain, no downtime and the treatments can be done in an hour. They are also more affordable than surgical aesthetics.

2. More Men Are Interested In Aesthetics

It's been reported that there is a 99% rise in men receiving injectable aesthetics treatments between 2001 and 2021..

Research shows that men are most interested in treatments for hair loss, the periocular area (around the eye) or jawline.

The demand for non-surgical aesthetic treatments is now growing at a much faster rate than surgical cosmetic procedures and men feel more assured to use non surgical treatments. This has been stimulated by the rise of social media to market aesthetics to all. Dating apps and social networking sites such as LinkedIn and Instagram have caused both men and women to be more aware of their appearance and how others see them.

Older men have told us how important is to them to look younger at work and socially. They appreciate the fast change that injectables like anti wrinkle injections, dermal fillers and non surgical face lifts with HIFU (high intensity focused ultrasound). Most popularly is the zero down time after the treatments.

3. Our Male Clients Appreciate Our Skills And Discretion

Men, more than women, enquire about out qualifications, experience and reputation. The male clients who contact us about treatments ask pertinent questions before booking a free consultation or appointment. They appreciate the fact that we are licensed and are trained and experienced.

We provide proof of adequate training and our clinic meets health and safety standards.

4. Why Are Men Searching For Aesthetic Treatments

Demographics tell us that the most likely men to look for aesthetics treatments are professionals. This fact is because the treatments are not cheap and some require a course of treatments to see the result a client wants.

One of the most searched aesthetics treatment in the UK by men is solutions to hair loss followed by 'Brotox' (Botox for men), as Botox is the number one most requested non-surgical aesthetic treatment worldwide. The most asked for areas of Botulinum toxin type A are the forehead, crowsfeet and frown lines between the brows.

Men also ask for 'Brotox' to stop excessive sweating and the results last up to a year. That's a big saving on shirts as well they tell us!

The next choice of treatments is permanent laser hair removal from the back, shoulders, stomach and buttocks. Again there is no pain, no downtime and the treatments are very fast eg: a chest can be done in 20 minutes.

For our older clients it's all about anti aging HIFU for a non surgical face lift and dermal fillers for the nose, chin and jawline. The majority will also book for fat freezing on the stomach and the hips and moobs.

The men in a recent survey 0f 2000 UK males admitted that they would most likely have these five facial treatments in the next 5 years.

1. Hairline regrowth (32% of male respondents)

2. Forehead anti wrinkle injections (30% of male respondents)

3. Full Facelift with HIFU (21% of male respondents)

4. Stomach Fat Reduction (34% of males respondents)

In Conclusion

Recent studies show that more men are researching and booking aesthetic treatments for face and body more than ever before.

We understand that men and women think and behave differently so we offer treatments that are tailored to each. We offer a free consultation to every client so that we can inform clients about the treatment, any side effects, after care and results expected.

If you would like to find out more about our treatments for men please get in touch or book a free consultation on our website here.